How to Leverage Social Media for SEO: Link Building – Marketing Land
I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and improves rankings….
Apple is considering a huge change to the next iPhone — here’s how app makers … – Business Insider
Steve Kovach/Business Insider When Apple unveils its next iPhone, there’s one area that’s expected to get a significant change — its screen. Analysts and industry watchers expect the iPhone 6S will add Force Touch, which would let users press the screen like a button, to…
What we can learn from the Pan Am Games – The Globe and Mail
So much for the fretting, hand-wringing and teeth-gnashing. It seems that in the end, Toronto learned to stop worrying and love the Pan Am Games. In the run-up to the games, it seemed the largest multisport spectacle ever to be held in Canada was destined…
Using Storytelling in Your Software & Technology Marketing: When & How – Business 2 Community
In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value of the internet. At that time, the Internet was just beginning to…
How Video Is Enhancing Heat Mapping for Retailers – RIS News (blog)
In today’s retail environment, heat maps often are used to understand customer behavior in relation to a store’s layout. And now, video capabilities are turning heat-mapping data up a notch. While heat mapping allows retailers to understand where customers walk within a store, video allows…
Fling vs. Cast and Airplay: Amazon.com, Inc. Takes on Google and Apple – Tech News Today
Streaming content from mobile devices to TVs wirelessly is becoming a big thing, with Google and Apple already in the market with their Chromecast and Airplay respectively. In fact Google is already rumored to be working on a successor to the original Chromecast. Now, Amazon…
7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…