Ad buyers: Manage waste before you worry about impact – VentureBeat

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space. People saw…

Flipkart, Focus and Free Advice – Daily News & Analysis

Viral Advertising and Promotions Creativity

I wanted to take a look at Flipkart’s mobile apps – both on the iOS and Android platforms – to see how well they were executing their very bold ambitions. Getty Images What is one to make of a statement like this – “India is…

Avis Budget Group Inc. : Avis Budget Group and Southwest Airlines Sign New … – The Wall Street Transcript

Avis Budget Group Inc. Tickers: CAR CAT WBC PCAR EMR TRN JBHT HUBG  June 25, 2015 PARSIPPANY, N.J., June 25, 2015 (GLOBE NEWSWIRE) — Avis Budget Group, Inc. (Nasdaq:CAR) today announced that it has entered into an expanded, new multi-year partnership marketing agreement with Southwest Airlines (NYSE:LUV) which will enable the Company…

Networks Are Like Mullets – Light Reading

Remember mullets? The unfortunate late-20th-century men’s hairstyle was neat and trimmed around the face and long and flowing down the neck. “Business in front, party in the back,” was the slogan. Service provider networks have become mullets. The parallel occurred to me during a panel…


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