The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

The Only Way To Be Successful At SEO: Take A Holistic Approach – Search Engine Land

Everything you need to know about SEO, delivered every Thursday. It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this…

10 Tips for Marketing Your Business During the Holidays – Business 2 Community

For new small business owners, the holiday season can be a bit overwhelming. Elements like the rush of shoppers and having the proper amount of inventory and staffing on hand can lead to some major headaches. It’s crucial that new businesses find ways to increase…

New TRAI net neutrality paper is a breath of fresh air after the last one – Real Time News, India

TRAI Chairman RS Sharma The latest consultation paper by the Telecom Regulatory Authority of India on telecom providers charging different prices for browsing different websites — the so-called differential pricing of data — comes across as a breath of fresh air after the last one,…

Protest over Chicago teen’s shooting ties up retail district – Countywide

An estimated 2000 protesters marched in the streets of Chicago’s famed Magnificent Mile on Black Friday, one of the busiest shopping days of the year. Van Dyke is facing first-degree murder charges because of the shooting. “The protesters did take over the street for sometime…

Look Inside Largest Tornado Ever With New Tool – National Geographic

Scientists now have a way to understand the fierce tornado that killed veteran stormchaser Tim Samaras in 2013 in El Reno, Oklahoma. The May 31 storm was the largest ever recorded, and one of the fastest. New software has allowed scientists to piece together video…

Apple Working on Siri the Virtual Music Assistant for Analyzing Unknown Music … – Patently Apple

Earlier this month the U.S. Patent and Trademark Office published a patent application from Apple that revealed an invention that generally relates to audio analysis and, more specifically, to analyzing audio input for efficient speech and music recognition. While Apple first introduced integrating music identification…

5 Ways iPad Pro Will Change How I Work – Gotta Be Mobile

At first I didn’t think I’d want to get the new iPad Pro, but after owning one for just a few days, it’s potentially going to change the way I work in some important ways. When Apple first introduced the iPad back in 2010, I…

What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land

The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…