Why One Auto-Dealer Believes in the Power of Pre-Roll Ads – AdAge.com

Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet…

Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’ – ThinkProgress

by Lauren C. Williams Posted on May 12, 2015 at 11:11 am “Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’“ CREDIT: Dylan Petrohilos/ThinkProgress Verizon Communications announced Tuesday official plans to buy AOL, Inc. in $4.4 billion cash deal that will merge…

AOL Revs Up, Programmatic Fuels Growth – MediaPost Communications

Thanks to healthy ad sales, AOL on Friday reported a 7% rise in first quarter revenue — to $625.1 million — and adjusted earnings per share of $0.34. Analysts were expecting $595 million in revenue, and adjusted EPS of $0.32. “We’ve done a very good…

The 4 Pillars of Stellar Video Marketing – Entrepreneur

In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author…

A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)

PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…

Your comments: Devils fans react to crowd booing team off ice – NJ.com

Fan appreciation night didn’t exactly go as planned. After a 4-2 loss to the Presidents’ Trophy winning New York Rangers, the Devils were booed off the ice by a pro-Ranger crowd. On a night designed to give back to the fans at the Prudential Center,…

Fresh Approach to Video Brings New Clarity to Business Communications

By PR Newswire Article Rating: March 26, 2015 05:02 AM EDT LONDON, March 26, 2015 /PRNewswire/ — Animated videos from Switch Video UK enable businesses to explain complex messages in 60 seconds       Specialist video producer, London-based Switch Video UK, is offering clients…

Viral Traffic Splice Affiliate And Referral Programs.

Viral Traffic Splice Viral Traffic Splice is a WordPress plugin that integrates with Facebook to allow your subscribers to post customized surveys within the Facebook news feed. Your survey question can have as little as two answers, and as many as four. The true power…