How to build interactive eBooks for lead generation – Econsultancy (blog)

When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…

2015 Boating Industry Movers & Shakers Finalists – Boating Industry

Jonathan Sweet, Editor in ChiefSeptember 15, 2015Filed under Features, In This Issue Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet…

Video Is The Future of Content Marketing – Business 2 Community

I Can Compose A Book In A Weekend

Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their…

2015 Women’s Blogging And Business Report: ‘Blogging Is On The Decline’ – MediaPost Communications

It seems influencer marketing is on the tip of everyone’s tongue these days. So it’s particularly interesting to hear that one of the findings of the 2015 Women’s Blogging And Business Report put out by iBlog Magazine showed blogging was on a decline. The report…


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