One-third of Super Bowl marketers to advertise online only: Study – Marketing Dive

Dive Brief: One-third of marketing professionals surveyed by AdParlor expect to advertise online only around the Super Bowl. Cost of Super Bowl TV spots is one reason, but marketers also know they can take to social media and tap into the social traffic the Super…

‘Star Wars’ BB-8 droid to be sold as working robot – Toronto Sun

GLENDALE, Calif. — If it weren’t for someone willing to entertain a new idea, the new Star Wars droid, BB-8, wouldn’t be rolling into living rooms this holiday season. The robot — which looks like a mechanical head on a spinning ball — was the…

What we can learn from the Pan Am Games – The Globe and Mail

So much for the fretting, hand-wringing and teeth-gnashing. It seems that in the end, Toronto learned to stop worrying and love the Pan Am Games. In the run-up to the games, it seemed the largest multisport spectacle ever to be held in Canada was destined…

Using Storytelling in Your Software & Technology Marketing: When & How – Business 2 Community

In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value of the internet. At that time, the Internet was just beginning to…

Hackers Remotely Kill a Jeep on the Highway—With Me in It | WIRED – Wired

I was driving 70 mph on the edge of downtown St. Louis when the exploit began to take hold. Though I hadn’t touched the dashboard, the vents in the Jeep Cherokee started blasting cold air at the maximum setting, chilling the sweat on my back…


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