Study: YouTube detecting fake ad views, but still charging for them – Marketing Dive

Dive Brief: A new study from European researchers claims that advertisers are paying for robot traffic on YouTube. Research from NEC Labs Europe, UC3m, Imdea and Polito found YouTube would detect fraudulent video views, but still charge for ads served on those views. The researchers…

2015 Boating Industry Movers & Shakers Finalists – Boating Industry

Jonathan Sweet, Editor in ChiefSeptember 15, 2015Filed under Features, In This Issue Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet…

Online-only eVersity ready to enroll after just 18 months – Arkansas Online

There’s a fixture on Michael Moore’s desk. It’s the number 49, and it’s crossed out. The number is something of a motivator for the University of Arkansas System’s vice president for academic affairs. It’s where Arkansas ranks in the nation in the percentage of residents…

GamesBeat 2015 snares Magic Leap’s Graeme Devine as a new speaker – VentureBeat

Our latest speaker, Graeme Devine looks like a character from Game of Thrones. The chief creative officer and vice president of games at Magic Leap is one more among the cast of characters from gaming who will talk at our GamesBeat 2015 conference at the Grand Hyatt…

The ten best Chromebooks – ITworld

Chromebooks have been burning up the sales charts at Amazon for a long time now, but it can be difficult for newcomers to figure out which model to buy. Paste Magazine has a helpful list of the ten best Chromebooks you can buy right now….

Apple is considering a huge change to the next iPhone — here’s how app makers … – Business Insider

Steve Kovach/Business Insider When Apple unveils its next iPhone, there’s one area that’s expected to get a significant change — its screen. Analysts and industry watchers expect the iPhone 6S will add Force Touch, which would let users press the screen like a button, to…

Vancouver’s high-tech hurdle: Attracting top-level talent – The Globe and Mail

From left: Version One Ventures CEO and founder Boris Wertz, BuildDirect president and CEO Jeff Booth, Vision Critical founder and president of corporate innovation Andrew Reid, Hootsuite CEO and founder Ryan Holmes, Shoes.com chairman and co-founder Roger Hardy, Plentyoffish CEO and founder Markus Frind, and…

Using Storytelling in Your Software & Technology Marketing: When & How – Business 2 Community

In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value of the internet. At that time, the Internet was just beginning to…

id Software blended old school with the modern era while making Doom – TweakTown

id Software has blended characteristics from the original Doom video games with a more modern twist, hoping to keep gamers interested.     “Ultimately, I don’t think it’s about old and new,” said Marty Stratton, executive proder of Doom at id Software, in a statement…