Big data analytics accelerates Williams’ Formula One performance – V3.co.uk
Formula One cars are essentially big data factories on wheels. They have hundreds of sensors across many components collecting data on everything from fuel levels and engine performance, to oil temperature and tyre pressure. Turning that data into useful information to tweak a car’s performance…
Google Inc (GOOG) is Advancing its IoT Push with New Products from Nest – LearnBonds
Google Inc. (NASDAQ:GOOG) is in the news today after Google’s Nest Labs launched new products. The products release shows that Google is getting serious about developing the home automation space through its daughter firm. Google has been skirting around the Internet of Things (IoT) concept…
Snapchat, Ello, Yo!: How to Determine Your Brand’s Best Bet for Social Success – Business 2 Community
In today’s competitive retail environment, business owners have no time to waste on the marketing that will help raise awareness, increase sales and grow their business. The average business owner spends 20 hours each week on marketing, and the channels to invest in are endless….
G.C. Andersen Partners Announces The Sale Of Video King To Global … – PR Newswire (press release)
NEW YORK and LOS ANGELES, June 11, 2015 /PRNewswire/ — G.C. Andersen Partners, LLC, (“Andersen”) an investment banking and advisory firm known for its creativity, problem-solving capabilities and depth of experience, has announced the sale of VKGS LLC (“Video King”) to Global Leveraged Capital (“GLC”)….
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
34 Compelling Content Marketing Stats and Facts – Business 2 Community
Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…