Tag: focus
Actus at Content and Communication World – SYS-CON Media (press release)
News Feed Item Actus at Content and Communication World Javits Convention Center, New York, Nov 11-12, 2015 By PR Newswire Article Rating: October 21, 2015 11:00 AM EDT NEW YORK, October 21, 2015 /PRNewswire/ — At CCW 2015, Actus will present Actus broadcast monitoring…
Nudes Are Old News at Playboy – New York Times
Last month, Cory Jones, a top editor at Playboy, went to see its founder Hugh Hefner at the Playboy Mansion. In a wood-paneled dining room, with Picasso and de Kooning prints on the walls, Mr. Jones nervously presented a radical suggestion: the magazine, a leader…
Why Great Marketing Results Are Worth the Wait – Business 2 Community
We live in an age of instant gratification. This era of hyper connection has caused the demand for instant results to truly penetrate every corner of our lives. Movies and TV shows begin streaming in seconds. Retailers offer same-day delivery services (delivery by drone, anyone?)….
Leading Digital Publisher Axel Springer to Acquire Stake in Thrillist Media Group – Business Wire (press release)
BERLIN & NEW YORK–(BUSINESS WIRE)–Axel Springer SE, the leading digital publisher in Europe, today announced it intends to acquire a minority interest in New York City-based Thrillist Media Group (TMG), a leading digital media company and lifestyle destination for millennial men. The investment is an…
MLBAM strikes out in marketing baseball – Beyond the Box Score
DMCA takedown notices are a common occurrence on Twitter these days, and it’s hurting the ability for fans to connect with baseball. Last Sunday, Jeff Sullivan saw a baseball moment that he loved; wanting others to share in the enjoyment of it, he posted a…
What Is B2B Field Marketing? – Business 2 Community
Wondering what the term “field marketing” means? Don’t let the jargon confuse you. Field marketing is an area in which you’re likely already experienced. The idea is simple: it involves selling a product, distributing promotional information, and personally connecting with target buyers. Field marketing can…
2015 Boating Industry Movers & Shakers Finalists – Boating Industry
Jonathan Sweet, Editor in ChiefSeptember 15, 2015Filed under Features, In This Issue Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet…
IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast – Sports Video Group
IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast September 13th, 2015 By Ken Kerschbaumer The increasing importance of IP in broadcast workflows is evident throughout IBC2015. SVG sat down with Grass Valley SVP of Strategic Marketing Mike Cronk to discuss how his company…
Dealers Need Dollars For Digital – MediaPost Communications
To sell cars at the bottom of the funnel, you need to be able to free up money fast to focus on mobile and digital. That means at the regional, dealer-group level, where the figurative rubber hits the road, and where a lot of those…
MELTDOWN: The complete story – Metalbulletin.com (subscription)
IMatthias Horner closed his front door gently behind him and scrunched across the gravel drive to the garage. He flicked the button on his car key ring, and the garage door began to swing open, as did the gate at the end of the drive…