Video Marketing Concepts – 3 to 5 Minutes is Best
When it comes to using the power of videos to drive your online sales funnel, there really aren’t that many video marketing concepts you’ll need to learn. For the most part the adage keep it simple is the best one to follow. Videos will work…
Online Marketing Strategies: What is Acquisition Marketing?
Many Internet businesses today engage in exquisite online marketing strategies that are designed to boost their bottom lines. Progressive technologies offers a myriad of dynamic online marketing strategies that cannot be simply deployed without considering market factors that impact business outcomes. Internet businesses require dynamic…
6 Hacks to Turn Your Blog Into a Lead Generation Machine – Business.com
Leads are the lifeblood of your business. Without leads, you have no one to guide down your marketing funnel and convert into a paying customer. When leveraged correctly, your business’s blog is an excellent venue through which to provide visitors with conversion opportunities. If your…
How to Generate More Leads & Improve Sales Using Video – Business 2 Community
The human attention span is getting shorter. In fact, scientists now reckon our attention is shorter than that of a goldfish! The point is, as marketers, we all want to generate more leads – and ultimately improve our sales – but it’s tough, primarily because…
How to Make Audience Segmentation Truly Personal – Business 2 Community
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…
Are You Making the Most of Video Interviews? – Brightmove Recruiting News (blog)
Posted by: jspuhler in Recruiting Software Blog, October 7, 2015 Using video interviews helps you meet more applicants and reduce the cost of your recruiting cycle. We’re going to talk about some tips to take advantage of this fast-growing form of hiring engagement. A poor…
Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
How to build interactive eBooks for lead generation – Econsultancy (blog)
When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…
Why Video Is Crucial to Your Marketing Automation Strategy – Business 2 Community
Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. Video is also driving some serious business results. Just consider…