‘Star Wars’ BB-8 droid to be sold as working robot – Toronto Sun
GLENDALE, Calif. — If it weren’t for someone willing to entertain a new idea, the new Star Wars droid, BB-8, wouldn’t be rolling into living rooms this holiday season. The robot — which looks like a mechanical head on a spinning ball — was the…
Why One Auto-Dealer Believes in the Power of Pre-Roll Ads – AdAge.com
Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet…