7 Signs CMOs Need To Examine Their Media Mix – Marketing Land

One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…

Columbus’ Identity Crisis: Who Are We, Anyway? – Columbus Monthly

Live music booms from within the Battelle Grand Ballroom at the Columbus Convention Center late one morning in March. Inside, hundreds of professionals in suits and skirts mingle while nibbling hors d’oeuvres, glancing politely at one another’s name tags. They’ve left their offices to network…

Google Inc (GOOG) is Advancing its IoT Push with New Products from Nest – LearnBonds

Google Inc. (NASDAQ:GOOG) is in the news today after Google’s Nest Labs launched new products. The products release shows that Google is getting serious about developing the home automation space through its daughter firm. Google has been skirting around the Internet of Things (IoT) concept…

Broker gets FAA approval to use drone to take photos – The Herald

Across Southern Nevada, homes listed online usually have a slideshow of photos — some good-quality, some not — showing the yards, bedrooms, kitchen, garage and other areas of the house. Real estate broker Jeff Galindo wants to spruce up such marketing pitches — with the…

Romancing the drone: Demand takes off in South Florida – Miami Herald

Step inside Animusoft’s Kendall offices, and you’ll see drones everywhere — large ones, little ones, drones that inspect, drones that pick fruit, and a few just for fun. Some are half-built; 3D printers are working 24/7 to create new parts. You might think this is…


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