Tag: group
AD North American meeting highlights buying group’s commitment to the future – Supply House Times
This year has been a busy one for the AD buying group. In addition to its new “Together, we win” branding and marketing campaign, AD earlier this year announced a merger with Canadian buying group Canaplus Limited Partnership and followed that up with the rollout…
Grand Falls House report gets political audience – Grand Falls-Windsor Advertiser
Deputy Mayor Barry Manuel said in a press release Friday morning that he hopes the dialogue leads to a transition agreement for the possible transfer of the property to the Town of Grand Falls–Windsor and the implementation of some of the key recommendations of the…
‘Across the Water’ album months in the making – WRAL.com
By Bill Leslie What goes into making a musical CD? I hear that question a lot. One of my favorite parts of the process is the music video at the end of the journey. The music has been written, revised and recorded and now it…
How to Make Audience Segmentation Truly Personal – Business 2 Community
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…
Google opens Alphabet era with stock-lifting report – Salt Lake Tribune
The third-quarter gains also reflected the financial discipline that has been imposed by Porat, who made it clear she intended to curb spending shortly after joining Google in May. Google’s operating expenses in the third quarter rose at slightly slower pace than net revenue, helping…
Leading Digital Publisher Axel Springer to Acquire Stake in Thrillist Media Group – Business Wire (press release)
BERLIN & NEW YORK–(BUSINESS WIRE)–Axel Springer SE, the leading digital publisher in Europe, today announced it intends to acquire a minority interest in New York City-based Thrillist Media Group (TMG), a leading digital media company and lifestyle destination for millennial men. The investment is an…
What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…
Dealers Need Dollars For Digital – MediaPost Communications
To sell cars at the bottom of the funnel, you need to be able to free up money fast to focus on mobile and digital. That means at the regional, dealer-group level, where the figurative rubber hits the road, and where a lot of those…
Online-only eVersity ready to enroll after just 18 months – Arkansas Online
There’s a fixture on Michael Moore’s desk. It’s the number 49, and it’s crossed out. The number is something of a motivator for the University of Arkansas System’s vice president for academic affairs. It’s where Arkansas ranks in the nation in the percentage of residents…
2015 Boating Industry Movers & Shakers Finalists – Boating Industry
Jonathan Sweet, Editor in ChiefSeptember 15, 2015Filed under Features, In This Issue Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet…