What we can learn from the Pan Am Games – The Globe and Mail

So much for the fretting, hand-wringing and teeth-gnashing. It seems that in the end, Toronto learned to stop worrying and love the Pan Am Games. In the run-up to the games, it seemed the largest multisport spectacle ever to be held in Canada was destined…

7 Signs CMOs Need To Examine Their Media Mix – Marketing Land

One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…