Viral Advertising and Promotions Creativity
Viral Advertising Any Internet business today must be aggressive in its marketing endeavors to remain relevant in the market as competition intensifies. Businesses are scrambling for the most effective and efficient marketing strategy or tactic to grow their bottom lines quickly while aiming to be…
Facebook Marketing + Local and Non-Local Business Promotions
More and more modern online businesses today are looking at social media to assist in effective Internet marketing that would win over more customers in the local and non-local environments. This is where social media giants like Facebook and Twitter could boost their business operations,…
Why Great Marketing Results Are Worth the Wait – Business 2 Community
We live in an age of instant gratification. This era of hyper connection has caused the demand for instant results to truly penetrate every corner of our lives. Movies and TV shows begin streaming in seconds. Retailers offer same-day delivery services (delivery by drone, anyone?)….
The US Open Serves More Mobile Fans With Help From IBM and Snapchat – Wall Street Journal (blog)
IBM’s analytics and data technology help power mobile apps at the US Open The Wall Street Journal Like many media companies, when it comes to digital consumption, the U.S. Open has found that more than half of its audience consumes content using mobile devices. So this…
Light painting illuminates Floating Points’ Silhouettes video – Dezeen
Music: patterns of light spring up around a Martian-like world in this music video that directors Pablo Barquin and Junior Martínez created for Floating Points (+ movie). Martínez already knew Sam Shepherd – the musician behind Floating Points – before the idea for the video…
Mobile Technology May Not Always Be the Answer – Innovation Excellence (blog)
As the world plods onto bigger, greener and higher tech pastures, one would assume that every industry would go right along with it. The public release of the Internet heralded the downfall of some, such as video rental stores and travel agencies. Those that survived…
Study Shows Retailers Use Marketplaces to Acquire New Customers … – EcommerceBytes
Retailers rank online marketplaces fifth for effectiveness among customer acquisition tools and allocate 16% of their digital marketing budgets to online marketplace initiatives and operations, according to a new Shop.org report conducted by Forrester Research and Bizrate Insights. Results of “The State of Retailing Online…
Top 10 marketing trends you need to know – Marketing Dive
2015 has been all about social, mobile, video and more. With the better part of 2015 behind them, digital marketers continue to shift their attention (and budget dollars) towards mobile, video, and social media. Marketers this year have experienced a flood of real-time data, welcomed a slew of…