How Video Is Enhancing Heat Mapping for Retailers – RIS News (blog)
In today’s retail environment, heat maps often are used to understand customer behavior in relation to a store’s layout. And now, video capabilities are turning heat-mapping data up a notch. While heat mapping allows retailers to understand where customers walk within a store, video allows…
The Basics of Social Media Marketing
Social Media Marketing The Basics of Social Media Marketing If you are new to social media, it can be a highly daunting task for you to do social media marketing. But given the advantages it comes with, there is no reason why any business owner…