Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
Vancouver’s high-tech hurdle: Attracting top-level talent – The Globe and Mail
From left: Version One Ventures CEO and founder Boris Wertz, BuildDirect president and CEO Jeff Booth, Vision Critical founder and president of corporate innovation Andrew Reid, Hootsuite CEO and founder Ryan Holmes, Shoes.com chairman and co-founder Roger Hardy, Plentyoffish CEO and founder Markus Frind, and…
G.C. Andersen Partners Announces The Sale Of Video King To Global … – PR Newswire (press release)
NEW YORK and LOS ANGELES, June 11, 2015 /PRNewswire/ — G.C. Andersen Partners, LLC, (“Andersen”) an investment banking and advisory firm known for its creativity, problem-solving capabilities and depth of experience, has announced the sale of VKGS LLC (“Video King”) to Global Leveraged Capital (“GLC”)….
MELTDOWN: The complete story – Metalbulletin.com (subscription)
IMatthias Horner closed his front door gently behind him and scrunched across the gravel drive to the garage. He flicked the button on his car key ring, and the garage door began to swing open, as did the gate at the end of the drive…