How Video Is Enhancing Heat Mapping for Retailers – RIS News (blog)
In today’s retail environment, heat maps often are used to understand customer behavior in relation to a store’s layout. And now, video capabilities are turning heat-mapping data up a notch. While heat mapping allows retailers to understand where customers walk within a store, video allows…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Why Video Is Crucial to Your Marketing Automation Strategy – Business 2 Community
Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. Video is also driving some serious business results. Just consider…