Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not … – Marketing Land

Top news and emerging ideas in display advertising, delivered every Monday. Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to use their data. The change essentially affects any publisher running AdSense, not just those operating…

Gamasutra: Robert Fearon’s Blog – The End Of Videogames – Gamasutra (blog)

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. Sometimes being in videogames feels like being a bystander at an apocalypse cult meeting….

7 Signs CMOs Need To Examine Their Media Mix – Marketing Land

One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…

Broker gets FAA approval to use drone to take photos – The Herald

Across Southern Nevada, homes listed online usually have a slideshow of photos — some good-quality, some not — showing the yards, bedrooms, kitchen, garage and other areas of the house. Real estate broker Jeff Galindo wants to spruce up such marketing pitches — with the…

How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land

Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…

Romancing the drone: Demand takes off in South Florida – Miami Herald

Step inside Animusoft’s Kendall offices, and you’ll see drones everywhere — large ones, little ones, drones that inspect, drones that pick fruit, and a few just for fun. Some are half-built; 3D printers are working 24/7 to create new parts. You might think this is…


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