Tag: leagues

One-third of Super Bowl marketers to advertise online only: Study – Marketing Dive

By: | In: Advertising and Traffic | Last updated: December 4, 2015 0

Dive Brief: One-third of marketing professionals surveyed by AdParlor expect to advertise online only around the Super Bowl. Cost of Super Bowl TV spots is one reason, but marketers also know they can take to social media and tap into the social traffic the Super…

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The US Open Serves More Mobile Fans With Help From IBM and Snapchat – Wall Street Journal (blog)

By: | In: Advertising and Traffic | Last updated: September 8, 2015 0

IBM’s analytics and data technology help power mobile apps at the US Open The Wall Street Journal Like many media companies, when it comes to digital consumption, the U.S. Open has found that more than half of its audience consumes content using mobile devices. So this…

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