Using Storytelling in Your Software & Technology Marketing: When & How – Business 2 Community
In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value of the internet. At that time, the Internet was just beginning to…
Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not … – Marketing Land
Top news and emerging ideas in display advertising, delivered every Monday. Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to use their data. The change essentially affects any publisher running AdSense, not just those operating…
AT&T’s DirecTV Acquisition Completed After FCC Approval – InformationWeek – InformationWeek
Hours after the FCC gave final approval to the deal, AT&T announced it had completed its acquisition of DirecTV, a deal estimated at $49 billion. The integration of the two companies will occur over the coming months. 10 Most Reputable Tech Companies In The US…
Kanye West’s Pan Am Games gig shows Toronto dreaming big – Canada – CBC … – CBC.ca
Kanye West has been awarded more than a dozen Grammy Awards, sold millions of albums and married into America’s reality TV royalty. But, for some Canadians, the rapper’s resumé is missing one key word to qualify him as a headliner for the Pan Am Games’ closing ceremony — Canadian. The organizers’…
7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
One Source Networks Deploys Sonus Solution to Enable Real-Time … – SYS-CON Media (press release)
News Feed Item One Source Networks Deploys Sonus Solution to Enable Real-Time Communications for Its Global Microsoft UCaaS Deployment Leading Managed Communications Provider Utilizes Sonus’ SBC 7000 for Lync and Skype for Business Enterprise Services By PR Newswire Article Rating: July 1, 2015 11:00 AM…
The Top 3 Content Marketing Challenges And How To Beat Them – Business 2 Community
At the end of 2014 we wrote about the top content challenges we see for 2015. Six months have passed – so now is a good time to come up with a few solutions we’re using, or heard good things about. I think this graph…
Beyond the action cam: GoPro CEO says VR and drones are the future – Mashable
When you think of GoPro, you think of one thing: Tiny, waterproof cameras that can be mounted almost anywhere. You think of skiers, skateboarders and adrenaline junkies leaping out of air balloons in wingsuits to capture the most extreme video you’ve ever seen. It can’t…