Tag: market segments
Brand Positioning – Need It? Have It? How to Go About It?
With the rising market competition, all businesses in the market struggle with brand positioning. They could be at the top of the pack today and yet fall to the bottom the next day if they are not alert to the market changes and competition. What…
What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…