The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

One-third of Super Bowl marketers to advertise online only: Study – Marketing Dive

Dive Brief: One-third of marketing professionals surveyed by AdParlor expect to advertise online only around the Super Bowl. Cost of Super Bowl TV spots is one reason, but marketers also know they can take to social media and tap into the social traffic the Super…

6 Hacks to Turn Your Blog Into a Lead Generation Machine – Business.com

Leads are the lifeblood of your business. Without leads, you have no one to guide down your marketing funnel and convert into a paying customer. When leveraged correctly, your business’s blog is an excellent venue through which to provide visitors with conversion opportunities. If your…

How to Generate More Leads & Improve Sales Using Video – Business 2 Community

The human attention span is getting shorter. In fact, scientists now reckon our attention is shorter than that of a goldfish! The point is, as marketers, we all want to generate more leads – and ultimately improve our sales – but it’s tough, primarily because…

5 Tips to Ensure That You Never Run Out of Blog Ideas – Tech Cocktail

A big part of owning a blog and being involved in content marketing is generating exciting article titles that will attract readers. The Internet is rife with content and therefore bloggers, professional essay writerm and article marketers must continually find ways to make their content…

How to Make Audience Segmentation Truly Personal – Business 2 Community

Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…

Google opens Alphabet era with stock-lifting report – Salt Lake Tribune

The third-quarter gains also reflected the financial discipline that has been imposed by Porat, who made it clear she intended to curb spending shortly after joining Google in May. Google’s operating expenses in the third quarter rose at slightly slower pace than net revenue, helping…


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