Tag: marketing
Providing The Backbone For Crowdfunding Campaigns – MediaPost Communications
Like many an inventor and entrepreneur over the years, Dan Ikoyan probably could have cajoled friends and maxed out a few credit cards to raise the $50,000 he says he needs to take his TruPosture “smart shirt” to market over the next 24 weeks. Instead,…
How To Take Advantage Of Social Media At An Industry Conference Or Event – TechDay News (blog)
socialmedia / voting / conference / Will Long / Oct 01, 2015 Social media is crucial these days. There are now close to 2.1 billion active social media accounts worldwide. It only makes sense that you would take advantage of social media to reach new…
Leading Digital Publisher Axel Springer to Acquire Stake in Thrillist Media Group – Business Wire (press release)
BERLIN & NEW YORK–(BUSINESS WIRE)–Axel Springer SE, the leading digital publisher in Europe, today announced it intends to acquire a minority interest in New York City-based Thrillist Media Group (TMG), a leading digital media company and lifestyle destination for millennial men. The investment is an…
Swiss agree to extradite Costa Rican to US in FIFA case – The San Diego Union-Tribune
BERN, Switzerland (AP) — Switzerland’s justice ministry on Tuesday granted an American request to extradite former Costa Rican soccer federation president Eduardo Li in the FIFA bribery case. Li was ousted from the FIFA executive committee two days before he could take up his seat…
Study: YouTube detecting fake ad views, but still charging for them – Marketing Dive
Dive Brief: A new study from European researchers claims that advertisers are paying for robot traffic on YouTube. Research from NEC Labs Europe, UC3m, Imdea and Polito found YouTube would detect fraudulent video views, but still charge for ads served on those views. The researchers…
MLBAM strikes out in marketing baseball – Beyond the Box Score
DMCA takedown notices are a common occurrence on Twitter these days, and it’s hurting the ability for fans to connect with baseball. Last Sunday, Jeff Sullivan saw a baseball moment that he loved; wanting others to share in the enjoyment of it, he posted a…
What Makes BuzzFeed Quizzes So Popular? – Business 2 Community
It’s 2:00pm in the afternoon. Lunch was just over an hour ago and you still have a couple of hours until you get off work. You check your inbox to find that there are no new emails for you to respond to, so you open…
What Is B2B Field Marketing? – Business 2 Community
Wondering what the term “field marketing” means? Don’t let the jargon confuse you. Field marketing is an area in which you’re likely already experienced. The idea is simple: it involves selling a product, distributing promotional information, and personally connecting with target buyers. Field marketing can…
How to build interactive eBooks for lead generation – Econsultancy (blog)
When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…
Instagram Opens Up Sponsored Posts to Advertisers – Business 2 Community
Instagram boasts over 400 million active monthly users, who post 80 million photos and like 3.5 billion of them every day. It’s a fast-growing social media platform that enables you to efficiently and quickly capture an audience through enticing image ads, video ads or carousel…