What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…
Study Shows Retailers Use Marketplaces to Acquire New Customers … – EcommerceBytes
Retailers rank online marketplaces fifth for effectiveness among customer acquisition tools and allocate 16% of their digital marketing budgets to online marketplace initiatives and operations, according to a new Shop.org report conducted by Forrester Research and Bizrate Insights. Results of “The State of Retailing Online…
Wolff: In digital media’s youth crusade, career paths are fuzzy – USA TODAY
Michael Wolff, USA TODAY 7:02 p.m. EDT July 12, 2015 The news media, like most businesses built on craft and culture, have largely worked as an apprentice system. Younger people learned skills and language from older people. A good media job would have been judged…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Are You Killing Your Own Online Business
Your Own Online Business Online marketing is a genuine business and just like any other companies, some surges and most will certainly drop. This is the organic order in the business globe. The inquiry then depends on if you are doing the wrong thing that…
TrueCar’s (TRUE) CEO Scott Painter on Q1 2015 Results – Earnings Call … – Seeking Alpha
TrueCar, Inc. (NASDAQ:TRUE) Q1 2015 Earnings Conference Call May 07, 2015 04:30 PM ET Executives Alison Sternberg – VP, IR Scott Painter – Founder and CEO John Krafcik – President Michael Guthrie – CFO Analysts Diana Kluger – JPMorgan Mark Mahaney – RBC Capital Markets…