What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…
The US Open Serves More Mobile Fans With Help From IBM and Snapchat – Wall Street Journal (blog)
IBM’s analytics and data technology help power mobile apps at the US Open The Wall Street Journal Like many media companies, when it comes to digital consumption, the U.S. Open has found that more than half of its audience consumes content using mobile devices. So this…
Wolff: In digital media’s youth crusade, career paths are fuzzy – USA TODAY
Michael Wolff, USA TODAY 7:02 p.m. EDT July 12, 2015 The news media, like most businesses built on craft and culture, have largely worked as an apprentice system. Younger people learned skills and language from older people. A good media job would have been judged…