The US Open Serves More Mobile Fans With Help From IBM and Snapchat – Wall Street Journal (blog)
IBM’s analytics and data technology help power mobile apps at the US Open The Wall Street Journal Like many media companies, when it comes to digital consumption, the U.S. Open has found that more than half of its audience consumes content using mobile devices. So this…
Apple event expected to focus on iPhones, TV – Phys.Org
New iPhone models might also feature “force touch” technology used in Apple Watch, which allows the user to control the device based on how hard the screen is pressed Apple is expected to unveil updated iPhones Wednesday along with an Apple TV revamp that may…
2015 Women’s Blogging And Business Report: ‘Blogging Is On The Decline’ – MediaPost Communications
It seems influencer marketing is on the tip of everyone’s tongue these days. So it’s particularly interesting to hear that one of the findings of the 2015 Women’s Blogging And Business Report put out by iBlog Magazine showed blogging was on a decline. The report…
GamesBeat 2015 snares Magic Leap’s Graeme Devine as a new speaker – VentureBeat
Our latest speaker, Graeme Devine looks like a character from Game of Thrones. The chief creative officer and vice president of games at Magic Leap is one more among the cast of characters from gaming who will talk at our GamesBeat 2015 conference at the Grand Hyatt…
Digital Marketing: The 7 Essential Channels – Business 2 Community
When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…
Mobile Technology May Not Always Be the Answer – Innovation Excellence (blog)
As the world plods onto bigger, greener and higher tech pastures, one would assume that every industry would go right along with it. The public release of the Internet heralded the downfall of some, such as video rental stores and travel agencies. Those that survived…
What Brands Need to Know About Visual Social Media [Infographic] – MarketingProfs.com (subscription)
Today’s fastest growing social media channels are visually based, according to the following WebDAM infographic. Here’s the scoop for engaging your visuals-loving customers. Consider your brand across all visual touchpoints, suggests WebDAM. Include logos, typography, press kit, photography, and icons. Also, post images often. “Posts…
How to Leverage Social Media for SEO: Link Building – Marketing Land
I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and improves rankings….
Monetizing And Marketing Cover Songs On Youtube – hypebot.com
____________________________ Guest Post by Rick Goetz on MusicConsultant Scott Herring is the head of operations for OnRamp Digital, the premier music-focused multi-channel network on YouTube. Through OnRamp, he helps unsigned or undiscovered artists create cover songs, put them on YouTube and legally monetize them. The…