Columbus’ Identity Crisis: Who Are We, Anyway? – Columbus Monthly

Live music booms from within the Battelle Grand Ballroom at the Columbus Convention Center late one morning in March. Inside, hundreds of professionals in suits and skirts mingle while nibbling hors d’oeuvres, glancing politely at one another’s name tags. They’ve left their offices to network…

South Dakota’s ‘Mars’ marketing campaign drawing job-seekers – Yankton Daily Press

SIOUX FALLS, S.D. (AP) — A workforce development campaign in South Dakota that sells the state as being a better place to live than Mars is generating traffic to the state’s workforce website, despite not-always favorable national attention. The focus is a video ad about…

Flipkart, Focus and Free Advice – Daily News & Analysis

Viral Advertising and Promotions Creativity

I wanted to take a look at Flipkart’s mobile apps – both on the iOS and Android platforms – to see how well they were executing their very bold ambitions. Getty Images What is one to make of a statement like this – “India is…

WVU football fan becomes team video contractor – Chron.com

MORGANTOWN, W.Va. (AP) — There aren’t many people who can make a career out of being a fan, but Doug Cross is one of them. Cross, 27, is entering his fourth season as an in-house contractor with WVU, creating the promotional videos and other materials…

Fitness trackers should fear the Apple Watch – Mashable

I’ve tested a countless number of fitness trackers, and typically after a few weeks of use, each one ends up in a box on my desk. My collection has become tracker graveyard, and I’m not alone; studies show they often get shoved into drawers not…

The 4 Pillars of Stellar Video Marketing – Entrepreneur

In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author…

Review: Galaxy S6 phones are Samsung’s best yet – Arizona Daily Star

NEW YORK (AP) — A better design, sharper camera and easier to use software make the new Galaxy S6 phones the best Samsung has yet to offer. Although Samsung has been praised for its improved hardware, much of what I like is in the software…