Tag: mobile ads
Why social media is so attractive for advertisers heading into 2016 – Marketing Dive
Social media is no longer the new kid on the marketing block. And, it has firmly assumed the rank of an essential channel for B2C and B2B marketers alike. One of the biggest changes in social media marketing this past year has been its emergence…
Ad blocking is a barrier to innovation – Financial Times
The shift in online activity from fixed-line to mobile devices has thrown up a host of winners. Advertising-funded services have seen revenues soar as consumers increasingly use their smartphones to access the web, unleashing a torrent of marketing spending that is due to hit almost…
Google Earnings Preview: Will Advertising Revenue Grow? – Forbes
Google is set to release its Q1 2015 earnings on Thursday, April 23rd. In Q4, the company reported that its revenues grew by over 15% year over year to $18.1 billion. However, the result failed to enthuse investors who were expecting far better growth in…
Mobile Friendly Website E-Commerce Portal Checklist
Mobile Friendly Website Template Mobile Friendly Website Template E-Commerce Portal Checklist Modern businesses today would need to consider the latest technologies and available solutions or tools that would benefit their branding and bottom line. Businesses big or small would have to engage in the best of…
Top 10 marketing trends you need to know – Marketing Dive
2015 has been all about social, mobile, video and more. With the better part of 2015 behind them, digital marketers continue to shift their attention (and budget dollars) towards mobile, video, and social media. Marketers this year have experienced a flood of real-time data, welcomed a slew of…