Ad buyers: Manage waste before you worry about impact – VentureBeat

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space. People saw…

One Source Networks Deploys Sonus Solution to Enable Real-Time … – SYS-CON Media (press release)

News Feed Item One Source Networks Deploys Sonus Solution to Enable Real-Time Communications for Its Global Microsoft UCaaS Deployment Leading Managed Communications Provider Utilizes Sonus’ SBC 7000 for Lync and Skype for Business Enterprise Services By PR Newswire Article Rating: July 1, 2015 11:00 AM…

34 Compelling Content Marketing Stats and Facts – Business 2 Community

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…

Networks Are Like Mullets – Light Reading

Remember mullets? The unfortunate late-20th-century men’s hairstyle was neat and trimmed around the face and long and flowing down the neck. “Business in front, party in the back,” was the slogan. Service provider networks have become mullets. The parallel occurred to me during a panel…

Where the heck is Apple TV? – CNET

Apple TV first launched in 2007 and hasn’t been revamped since its last generational update in March 2012. Sarah Tew/CNET Another Apple event, another Apple TV no-show. Apple’s streaming-video box has gone three years without a refresh to a new generation, all while Internet-delivered TV…

Procera Networks Defines Broadband Subscriber Experience with ScoreCard – PR Newswire UK (press release)

— Solution measures subscriber experience and suggests investments to maximize CAPEX ROI FREMONT, California, June 8, 2015 /PRNewswire/ — Procera Networks, Inc., the global Subscriber Experience company, today announced ScoreCard, a new solution enabling improved visibility and measurement of the quality of experience (QoE) that…

Ad blocking is a barrier to innovation – Financial Times

The shift in online activity from fixed-line to mobile devices has thrown up a host of winners. Advertising-funded services have seen revenues soar as consumers increasingly use their smartphones to access the web, unleashing a torrent of marketing spending that is due to hit almost…

AOL, Inc. (AOL) Price Target Raised To $47 At Cantor Fitzgerald – Bidness ETC

Cantor Fitzgerald analyst, Youssef H. Squali, has raised his price target on AOL, Inc. (NYSE:AOL) stock from $45 to $47. The analyst’s revision, disclosed in a research note today, was based on AOL outperforming first-quarter (1QFY15) estimates and “early success with programmatic, video and mobile…


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