7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
How to use iOS or Apple Watch as remote controls with Apple TV – Computerworld
Apple introduced a much-desired new feature for Apple TV owners using Apple Watch, iPad or iPhones last week – the capacity to use your iOS device as a remote control for your TV. Here’s how to get it working Before you can use the new feature…