Wolff: In digital media’s youth crusade, career paths are fuzzy – USA TODAY
Michael Wolff, USA TODAY 7:02 p.m. EDT July 12, 2015 The news media, like most businesses built on craft and culture, have largely worked as an apprentice system. Younger people learned skills and language from older people. A good media job would have been judged…
Fling vs. Cast and Airplay: Amazon.com, Inc. Takes on Google and Apple – Tech News Today
Streaming content from mobile devices to TVs wirelessly is becoming a big thing, with Google and Apple already in the market with their Chromecast and Airplay respectively. In fact Google is already rumored to be working on a successor to the original Chromecast. Now, Amazon…
7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
Beyond the action cam: GoPro CEO says VR and drones are the future – Mashable
When you think of GoPro, you think of one thing: Tiny, waterproof cameras that can be mounted almost anywhere. You think of skiers, skateboarders and adrenaline junkies leaping out of air balloons in wingsuits to capture the most extreme video you’ve ever seen. It can’t…