Tag: online video portal

Study: YouTube detecting fake ad views, but still charging for them – Marketing Dive

By: | In: Advertising and Traffic | Last updated: September 28, 2015 0

Dive Brief: A new study from European researchers claims that advertisers are paying for robot traffic on YouTube. Research from NEC Labs Europe, UC3m, Imdea and Polito found YouTube would detect fraudulent video views, but still charge for ads served on those views. The researchers…

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Why One Auto-Dealer Believes in the Power of Pre-Roll Ads – AdAge.com

By: | In: Advertising and Traffic | Last updated: May 13, 2015 0

Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet…

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