Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
Official: Christie transportation commissioner to step down – WFMJ
By MICHAEL CATALINIAssociated Press TRENTON, N.J. (AP) – Gov. Chris Christie’s transportation commissioner will resign this month as federal investigators continue a wide-ranging probe into Port Authority of New York and New Jersey, which he previously lobbied on behalf of United Airlines. Jamie Fox’s departure…
MELTDOWN: The complete story – Metalbulletin.com (subscription)
IMatthias Horner closed his front door gently behind him and scrunched across the gravel drive to the garage. He flicked the button on his car key ring, and the garage door began to swing open, as did the gate at the end of the drive…