How Content Upgrades Help You Build Better Customer Relationships – Business 2 Community

Content upgrades (aka lead magnets) are a popular topic right now. You may have heard of them, you may have tried them — or you may not know what I’m talking about. So let’s start with a simple definition. A content upgrade is extra content…

How to build interactive eBooks for lead generation – Econsultancy (blog)

When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…

Ad blocking is a barrier to innovation – Financial Times

The shift in online activity from fixed-line to mobile devices has thrown up a host of winners. Advertising-funded services have seen revenues soar as consumers increasingly use their smartphones to access the web, unleashing a torrent of marketing spending that is due to hit almost…

Mobile Friendly Website E-Commerce Portal Checklist

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Mobile Friendly Website Template Mobile Friendly Website Template E-Commerce Portal Checklist Modern businesses today would need to consider the latest technologies and available solutions or tools that would benefit their branding and bottom line. Businesses big or small would have to engage in the best of…

The Basics of Social Media Marketing

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Social Media Marketing The Basics of Social Media Marketing If you are new to social media, it can be a highly daunting task for you to do social media marketing. But given the advantages it comes with, there is no reason why any business owner…


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