The Top 3 Content Marketing Challenges And How To Beat Them – Business 2 Community
At the end of 2014 we wrote about the top content challenges we see for 2015. Six months have passed – so now is a good time to come up with a few solutions we’re using, or heard good things about. I think this graph…
G.C. Andersen Partners Announces The Sale Of Video King To Global … – PR Newswire (press release)
NEW YORK and LOS ANGELES, June 11, 2015 /PRNewswire/ — G.C. Andersen Partners, LLC, (“Andersen”) an investment banking and advisory firm known for its creativity, problem-solving capabilities and depth of experience, has announced the sale of VKGS LLC (“Video King”) to Global Leveraged Capital (“GLC”)….
The mobile revolution unveiled at Google I/O – YourStory.com
Mobile technology has changed the way we find information and entertainment, communicate with friends and family and get things done. Today more searches on Google come from mobile than from desktop computers, and by some estimates there are more mobile devices than there are people on the…
How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land
Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)
PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…
Sales Boost: Step 2 – Tips to Leverage Linkedin – Advertising Specialty Institute (press release)
Published in Advantages Last Updated on Friday, June 05, 2015 Add Rich Media: Posting multimedia offerings like videos and presentations enhances your profile. It’s a great way to establish yourself as a thought leader and showcase the value you bring – something that’s sure to…