One-third of Super Bowl marketers to advertise online only: Study – Marketing Dive

Dive Brief: One-third of marketing professionals surveyed by AdParlor expect to advertise online only around the Super Bowl. Cost of Super Bowl TV spots is one reason, but marketers also know they can take to social media and tap into the social traffic the Super…

GOOG Stock: Google Is Cooking Up Something Big – Profit Confidential

Alphabet Inc’s (NASDAQ:GOOG) stock price has surged a solid 41% so far in 2015. This is particularly impressive, given how large a company Google is. Other than Google’s search engine business, Alphabet has quite a few things going for it. If things go well, the…

Emergency Operations: Be prepared for winter weather – Henderson Daily Dispatch

HENDERSON — As part of Winter Weather Awareness Week, which is Nov. 29-Dec. 5, Vance County Emergency Operations Director Brian K. Short is urging residents to update their emergency plans and to stock their emergency supply kits. Vance County, like much of North Carolina, has…

Storytelling in Marketing: An Interview With Warren Whitlock – Search Engine Journal

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock, of LimitlessInfluence.com, about storytelling in marketing. You can’t just market with data alone. You need to use that data to tell a story. A story is what sparks emotion in…

6 Hacks to Turn Your Blog Into a Lead Generation Machine – Business.com

Leads are the lifeblood of your business. Without leads, you have no one to guide down your marketing funnel and convert into a paying customer. When leveraged correctly, your business’s blog is an excellent venue through which to provide visitors with conversion opportunities. If your…

How to Generate More Leads & Improve Sales Using Video – Business 2 Community

The human attention span is getting shorter. In fact, scientists now reckon our attention is shorter than that of a goldfish! The point is, as marketers, we all want to generate more leads – and ultimately improve our sales – but it’s tough, primarily because…

5 Ways iPad Pro Will Change How I Work – Gotta Be Mobile

At first I didn’t think I’d want to get the new iPad Pro, but after owning one for just a few days, it’s potentially going to change the way I work in some important ways. When Apple first introduced the iPad back in 2010, I…

5 Tips to Ensure That You Never Run Out of Blog Ideas – Tech Cocktail

A big part of owning a blog and being involved in content marketing is generating exciting article titles that will attract readers. The Internet is rife with content and therefore bloggers, professional essay writerm and article marketers must continually find ways to make their content…


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