7 Signs CMOs Need To Examine Their Media Mix – Marketing Land

One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…

Columbus’ Identity Crisis: Who Are We, Anyway? – Columbus Monthly

Live music booms from within the Battelle Grand Ballroom at the Columbus Convention Center late one morning in March. Inside, hundreds of professionals in suits and skirts mingle while nibbling hors d’oeuvres, glancing politely at one another’s name tags. They’ve left their offices to network…

Beyond the action cam: GoPro CEO says VR and drones are the future – Mashable

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When you think of GoPro, you think of one thing: Tiny, waterproof cameras that can be mounted almost anywhere. You think of skiers, skateboarders and adrenaline junkies leaping out of air balloons in wingsuits to capture the most extreme video you’ve ever seen. It can’t…

South Dakota’s ‘Mars’ marketing campaign drawing job-seekers – Yankton Daily Press

SIOUX FALLS, S.D. (AP) — A workforce development campaign in South Dakota that sells the state as being a better place to live than Mars is generating traffic to the state’s workforce website, despite not-always favorable national attention. The focus is a video ad about…

Ad buyers: Manage waste before you worry about impact – VentureBeat

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space. People saw…

One Source Networks Deploys Sonus Solution to Enable Real-Time … – SYS-CON Media (press release)

News Feed Item One Source Networks Deploys Sonus Solution to Enable Real-Time Communications for Its Global Microsoft UCaaS Deployment Leading Managed Communications Provider Utilizes Sonus’ SBC 7000 for Lync and Skype for Business Enterprise Services By PR Newswire Article Rating: July 1, 2015 11:00 AM…

Flipkart, Focus and Free Advice – Daily News & Analysis

Viral Advertising and Promotions Creativity

I wanted to take a look at Flipkart’s mobile apps – both on the iOS and Android platforms – to see how well they were executing their very bold ambitions. Getty Images What is one to make of a statement like this – “India is…

Avis Budget Group Inc. : Avis Budget Group and Southwest Airlines Sign New … – The Wall Street Transcript

Avis Budget Group Inc. Tickers: CAR CAT WBC PCAR EMR TRN JBHT HUBG  June 25, 2015 PARSIPPANY, N.J., June 25, 2015 (GLOBE NEWSWIRE) — Avis Budget Group, Inc. (Nasdaq:CAR) today announced that it has entered into an expanded, new multi-year partnership marketing agreement with Southwest Airlines (NYSE:LUV) which will enable the Company…


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