Netflix “NightShift†caches shows on your home network to boost speed – Ars Technica
Are you having problems streaming Netflix? A startup called Aterlo Networks claims it has a solution: download Netflix shows and cache them locally so you can view them later without problems. Aterlo’s “NightShift” service could theoretically help anyone with slow home Internet connections access high-definition Netflix…
Kanye West’s Pan Am Games gig shows Toronto dreaming big – Canada – CBC … – CBC.ca
Kanye West has been awarded more than a dozen Grammy Awards, sold millions of albums and married into America’s reality TV royalty. But, for some Canadians, the rapper’s resumé is missing one key word to qualify him as a headliner for the Pan Am Games’ closing ceremony — Canadian. The organizers’…
7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
The Top 3 Content Marketing Challenges And How To Beat Them – Business 2 Community
At the end of 2014 we wrote about the top content challenges we see for 2015. Six months have passed – so now is a good time to come up with a few solutions we’re using, or heard good things about. I think this graph…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Fitness trackers should fear the Apple Watch – Mashable
I’ve tested a countless number of fitness trackers, and typically after a few weeks of use, each one ends up in a box on my desk. My collection has become tracker graveyard, and I’m not alone; studies show they often get shoved into drawers not…
A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)
PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…
Marketing on a Budget: How to Produce Great Content Without Breaking the Bank – Search Engine Journal
When it comes to marketing your business online, content creation is one of the biggest pieces of the puzzle. But how do you create awesome content to market without spending a ridiculous amount of money? In today’s digital world, there are actually several ways you…