7 Signs CMOs Need To Examine Their Media Mix – Marketing Land

One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…

Ad buyers: Manage waste before you worry about impact – VentureBeat

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space. People saw…

Broker gets FAA approval to use drone to take photos – The Herald

Across Southern Nevada, homes listed online usually have a slideshow of photos — some good-quality, some not — showing the yards, bedrooms, kitchen, garage and other areas of the house. Real estate broker Jeff Galindo wants to spruce up such marketing pitches — with the…

Ad blocking is a barrier to innovation – Financial Times

The shift in online activity from fixed-line to mobile devices has thrown up a host of winners. Advertising-funded services have seen revenues soar as consumers increasingly use their smartphones to access the web, unleashing a torrent of marketing spending that is due to hit almost…

Telecom Italia Uses Sandvine to Enhance CEM – Light Reading

WATERLOO, ON — Sandvine, (TSX:SVC) a leading provider of intelligent broadband network solutions for fixed and mobile operators, today announced that Telecom Italia is using Sandvine solutions as a key part of its service operations center (SOC) and customer experience management (CEM) platforms. Telecom Italia,…

Fitness trackers should fear the Apple Watch – Mashable

I’ve tested a countless number of fitness trackers, and typically after a few weeks of use, each one ends up in a box on my desk. My collection has become tracker graveyard, and I’m not alone; studies show they often get shoved into drawers not…

Business Video Software Marketing.

Viral Advertising and Promotions Creativity

Video Software Marketing Business software marketing seems to be on lots of people’s minds! Computer programs run everything for us in terms of operations and transactions, and in the absence of good intelligent tools, a business can easily fail.Thus, in the context of the unparalleled…


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