Tag: platforms
Making The Transition From Outbound To Inbound Marketing For Small Business
Modern technologies have provided a host of dynamic marketing tools and strategies for all businesses. Even small and new businesses are benefiting from these provisions if deployed aptly in the market. The market today is saturated with online options for businesses and consumers alike to…
How To Use Pinterest Marketing For A Small Business
It is amazing to note the increasing number of small and new businesses sprouting up in the marketplace as online businesses in various industries. This reveals the dynamic condition of the Internet with progressive technologies that provide great business opportunities to one and all. Today,…
How to Increase Squeeze Page Traffic And Opt-In Conversions
Online businesses require a host of traffic to keep their operations going to stay relevant in the market. Business owners and marketers strive to find dynamic marketing tools and strategies to woo more potential leads for more sales and profits. However, it could be a…
How Google Calculates Your Search Ranking in 2015
Aggressive Internet marketers and online business owners are acutely aware of the importance of online web page ranking by Google, which is esteemed as one of the most important search engines on the Internet. A high SERP score is known to bring in the desired…
Ezine Advertizing: A Good Alternative When Buying Online Ads
Internet business owners and marketers are seeking better alternatives on the Internet to buy online ads that would give them further leverage in securing potential business leads for more sales and profits. They aim to make more money either through online or offline means and…
New TRAI net neutrality paper is a breath of fresh air after the last one – Real Time News, India
TRAI Chairman RS Sharma The latest consultation paper by the Telecom Regulatory Authority of India on telecom providers charging different prices for browsing different websites — the so-called differential pricing of data — comes across as a breath of fresh air after the last one,…
One-third of Super Bowl marketers to advertise online only: Study – Marketing Dive
Dive Brief: One-third of marketing professionals surveyed by AdParlor expect to advertise online only around the Super Bowl. Cost of Super Bowl TV spots is one reason, but marketers also know they can take to social media and tap into the social traffic the Super…
Why social media is so attractive for advertisers heading into 2016 – Marketing Dive
Social media is no longer the new kid on the marketing block. And, it has firmly assumed the rank of an essential channel for B2C and B2B marketers alike. One of the biggest changes in social media marketing this past year has been its emergence…
What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land
The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…
Six of the most interesting SEM news stories of the week – Search Engine Watch
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for…