Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
The vast majority of successful hacking attacks can be attributed to the … – Business Insider
Thomson ReutersPeople pose in front of a display showing the word ‘cyber’ in binary code, in this picture illustration taken in Zenica When a cyber security breach hits the news, those most closely involved often have incentive to play up the sophistication of the attack….
A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)
PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…
Business Video Software Marketing.
Video Software Marketing Business software marketing seems to be on lots of people’s minds! Computer programs run everything for us in terms of operations and transactions, and in the absence of good intelligent tools, a business can easily fail.Thus, in the context of the unparalleled…
Viral Traffic Splice Affiliate And Referral Programs.
Viral Traffic Splice Viral Traffic Splice is a WordPress plugin that integrates with Facebook to allow your subscribers to post customized surveys within the Facebook news feed. Your survey question can have as little as two answers, and as many as four. The true power…
34 Compelling Content Marketing Stats and Facts – Business 2 Community
Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…