Tag: publishers
Ezine Advertizing: A Good Alternative When Buying Online Ads
Internet business owners and marketers are seeking better alternatives on the Internet to buy online ads that would give them further leverage in securing potential business leads for more sales and profits. They aim to make more money either through online or offline means and…
The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive
Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…
Why social media is so attractive for advertisers heading into 2016 – Marketing Dive
Social media is no longer the new kid on the marketing block. And, it has firmly assumed the rank of an essential channel for B2C and B2B marketers alike. One of the biggest changes in social media marketing this past year has been its emergence…
What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land
The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…
The Future of Art Criticism and News Online According to Four Innovative Editors – artnet News
James McAnally.Image: Courtesy of McAnally / Temporary Art Review. Everything about publishing is changing, including art criticism and news. What sort of art coverage we consume, how we consume it and on what devices is rapidly, constantly evolving. If art magazines are dead, then what…
Apple Regains No. 1 Spot for Revenue, Fueled by Video, Tablets – Marketwired (press release)
In Q3 Report, Opera Mediaworks’ Global Ad Platform Also Shares Mobile Behavior and Trends From Turkey, Saudi Arabia SAN MATEO, CA–(Marketwired – Nov 3, 2015) – Apple significantly recaptured the no. 1 position in mobile monetization back from Android in Q3 2015, according to the…
Nudes Are Old News at Playboy – New York Times
Last month, Cory Jones, a top editor at Playboy, went to see its founder Hugh Hefner at the Playboy Mansion. In a wood-paneled dining room, with Picasso and de Kooning prints on the walls, Mr. Jones nervously presented a radical suggestion: the magazine, a leader…
Why Microsoft Bought A Game Engine From Intel – Seeking Alpha
Summary Microsoft bought the biggest game-related 3D physics engine company, Havok, from Intel. Microsoft is likely fortifying its influence on game publishers and developers. Havok’s physics engine is far more popular than Nvidia’s Physx game engine. Havok offers almost a complete all-in-one game development software…
Leading Digital Publisher Axel Springer to Acquire Stake in Thrillist Media Group – Business Wire (press release)
BERLIN & NEW YORK–(BUSINESS WIRE)–Axel Springer SE, the leading digital publisher in Europe, today announced it intends to acquire a minority interest in New York City-based Thrillist Media Group (TMG), a leading digital media company and lifestyle destination for millennial men. The investment is an…
What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…