How to build interactive eBooks for lead generation – Econsultancy (blog)
When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…
5 Reasons You Need To Start Blogging – Business 2 Community
It seems wherever you look online these days, people are talking about the benefits of blogging. With a proven track record of generating traffic and leads – as well as building relationships with potential and existing customers – there are a heap of reasons why you…
Video Is The Future of Content Marketing – Business 2 Community
Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their…
Netflix “NightShift†caches shows on your home network to boost speed – Ars Technica
Are you having problems streaming Netflix? A startup called Aterlo Networks claims it has a solution: download Netflix shows and cache them locally so you can view them later without problems. Aterlo’s “NightShift” service could theoretically help anyone with slow home Internet connections access high-definition Netflix…
What Brands Need to Know About Visual Social Media [Infographic] – MarketingProfs.com (subscription)
Today’s fastest growing social media channels are visually based, according to the following WebDAM infographic. Here’s the scoop for engaging your visuals-loving customers. Consider your brand across all visual touchpoints, suggests WebDAM. Include logos, typography, press kit, photography, and icons. Also, post images often. “Posts…
6 Video Solutions to Common Business Challenges – Business 2 Community
Branded videos have the power to be effective throughout most, if not all areas of your business. Contrary to popular belief, there is no ‘one-size-fits-all’ video solution. In fact, there are several types of video, each catering to a specific business challenge. Here are 6…
How Video Is Enhancing Heat Mapping for Retailers – RIS News (blog)
In today’s retail environment, heat maps often are used to understand customer behavior in relation to a store’s layout. And now, video capabilities are turning heat-mapping data up a notch. While heat mapping allows retailers to understand where customers walk within a store, video allows…
7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
2015 Boating Industry Movers & Shakers Finalists – Boating Industry
Jonathan Sweet, Editor in ChiefSeptember 15, 2015Filed under Features, In This Issue Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet…