How to Make Audience Segmentation Truly Personal – Business 2 Community

Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…

Study: YouTube detecting fake ad views, but still charging for them – Marketing Dive

Dive Brief: A new study from European researchers claims that advertisers are paying for robot traffic on YouTube. Research from NEC Labs Europe, UC3m, Imdea and Polito found YouTube would detect fraudulent video views, but still charge for ads served on those views. The researchers…

IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast – Sports Video Group

IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast September 13th, 2015 By Ken Kerschbaumer The increasing importance of IP in broadcast workflows is evident throughout IBC2015. SVG sat down with Grass Valley SVP of Strategic Marketing Mike Cronk to discuss how his company…

Online-only eVersity ready to enroll after just 18 months – Arkansas Online

There’s a fixture on Michael Moore’s desk. It’s the number 49, and it’s crossed out. The number is something of a motivator for the University of Arkansas System’s vice president for academic affairs. It’s where Arkansas ranks in the nation in the percentage of residents…

Hackers Remotely Kill a Jeep on the Highway—With Me in It | WIRED – Wired

I was driving 70 mph on the edge of downtown St. Louis when the exploit began to take hold. Though I hadn’t touched the dashboard, the vents in the Jeep Cherokee started blasting cold air at the maximum setting, chilling the sweat on my back…

Quantum Interface Makes Using Androids and Tablets … – Sports Video Group – Sports Video Group (blog)

Quantum Interface Makes Using Androids and Tablets Easier With new Launcher Empowering consumers to zip to desired content on more of their devices, Quantum Interface (Qi) is expanding its motion-based interface architecture, implementing the technology in a launcher for Android smartphones and tablets. This new…


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