Using Storytelling in Your Software & Technology Marketing: When & How – Business 2 Community
In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value of the internet. At that time, the Internet was just beginning to…
How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land
Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…
HP Spectre x360 Review – Thurrott.com (blog)
HP’s stunning new Spectre x360 is a near-perfect transforming Ultrabook, blending premium materials and solid build quality with a far more thoughtful approach to the software preload than we typically see with Windows PCs. Yes, it’s a bit thicker and heavier than less versatile PCs,…
Marketing on a Budget: How to Produce Great Content Without Breaking the Bank – Search Engine Journal
When it comes to marketing your business online, content creation is one of the biggest pieces of the puzzle. But how do you create awesome content to market without spending a ridiculous amount of money? In today’s digital world, there are actually several ways you…