7 Signs CMOs Need To Examine Their Media Mix – Marketing Land

One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…

AOL, Inc. (AOL) Price Target Raised To $47 At Cantor Fitzgerald – Bidness ETC

Cantor Fitzgerald analyst, Youssef H. Squali, has raised his price target on AOL, Inc. (NYSE:AOL) stock from $45 to $47. The analyst’s revision, disclosed in a research note today, was based on AOL outperforming first-quarter (1QFY15) estimates and “early success with programmatic, video and mobile…

AOL Revs Up, Programmatic Fuels Growth – MediaPost Communications

Thanks to healthy ad sales, AOL on Friday reported a 7% rise in first quarter revenue — to $625.1 million — and adjusted earnings per share of $0.34. Analysts were expecting $595 million in revenue, and adjusted EPS of $0.32. “We’ve done a very good…

Google Earnings Preview: Will Advertising Revenue Grow? – Forbes

Google is set to release its Q1 2015 earnings on Thursday, April 23rd. In Q4, the company reported that its revenues grew by over 15% year over year to $18.1 billion. However, the result failed to enthuse investors who were expecting far better growth in…


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