Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…
GamesBeat 2015 snares Magic Leap’s Graeme Devine as a new speaker – VentureBeat
Our latest speaker, Graeme Devine looks like a character from Game of Thrones. The chief creative officer and vice president of games at Magic Leap is one more among the cast of characters from gaming who will talk at our GamesBeat 2015 conference at the Grand Hyatt…
Smart factory productivity boosts of 20% are achievable, new video shows – M2M Now (press release) (blog)
28 August, 2015 at 12:30 PM Posted by: Marek Maroszek A new video from factory shop floor management experts Forcam packs powerful insights into the benefits of Industry 4.0. It shows how their pioneering Forcam Force software will help manufacturers achieve shop floor transparency and…
Vancouver’s high-tech hurdle: Attracting top-level talent – The Globe and Mail
From left: Version One Ventures CEO and founder Boris Wertz, BuildDirect president and CEO Jeff Booth, Vision Critical founder and president of corporate innovation Andrew Reid, Hootsuite CEO and founder Ryan Holmes, Shoes.com chairman and co-founder Roger Hardy, Plentyoffish CEO and founder Markus Frind, and…
Snapchat, Ello, Yo!: How to Determine Your Brand’s Best Bet for Social Success – Business 2 Community
In today’s competitive retail environment, business owners have no time to waste on the marketing that will help raise awareness, increase sales and grow their business. The average business owner spends 20 hours each week on marketing, and the channels to invest in are endless….