Tag: Sales

Procera Networks Defines Broadband Subscriber Experience with ScoreCard – PR Newswire UK (press release)

By: | In: Advertising and Traffic | Last updated: June 8, 2015 0

— Solution measures subscriber experience and suggests investments to maximize CAPEX ROI FREMONT, California, June 8, 2015 /PRNewswire/ — Procera Networks, Inc., the global Subscriber Experience company, today announced ScoreCard, a new solution enabling improved visibility and measurement of the quality of experience (QoE) that…

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Apple uses annual event to highlight software that makes iPhones, other … – Minneapolis Star Tribune

By: | In: Advertising and Traffic | Last updated: June 7, 2015 0

SAN FRANCISCO — Apple’s iTunes helped change the way music-lovers bought their favorite songs, replacing plastic discs with digital downloads. Now the maker of iPods and iPhones wants to carve out a leading role in a revolution well underway, with a new, paid streaming-music service…

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How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land

By: | In: Advertising and Traffic | Last updated: May 27, 2015 0

Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…

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Ad blocking is a barrier to innovation – Financial Times

By: | In: Advertising and Traffic | Last updated: May 17, 2015 0

The shift in online activity from fixed-line to mobile devices has thrown up a host of winners. Advertising-funded services have seen revenues soar as consumers increasingly use their smartphones to access the web, unleashing a torrent of marketing spending that is due to hit almost…

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Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’ – ThinkProgress

By: | In: Advertising and Traffic | Last updated: May 12, 2015 0

by Lauren C. Williams Posted on May 12, 2015 at 11:11 am “Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’“ CREDIT: Dylan Petrohilos/ThinkProgress Verizon Communications announced Tuesday official plans to buy AOL, Inc. in $4.4 billion cash deal that will merge…

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AOL, Inc. (AOL) Price Target Raised To $47 At Cantor Fitzgerald – Bidness ETC

By: | In: Advertising and Traffic | Last updated: May 11, 2015 0

Cantor Fitzgerald analyst, Youssef H. Squali, has raised his price target on AOL, Inc. (NYSE:AOL) stock from $45 to $47. The analyst’s revision, disclosed in a research note today, was based on AOL outperforming first-quarter (1QFY15) estimates and “early success with programmatic, video and mobile…

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AOL Revs Up, Programmatic Fuels Growth – MediaPost Communications

By: | In: Advertising and Traffic | Last updated: May 8, 2015 0

Thanks to healthy ad sales, AOL on Friday reported a 7% rise in first quarter revenue — to $625.1 million — and adjusted earnings per share of $0.34. Analysts were expecting $595 million in revenue, and adjusted EPS of $0.32. “We’ve done a very good…

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Romancing the drone: Demand takes off in South Florida – Miami Herald

By: | In: Advertising and Traffic | Last updated: May 3, 2015 0

Step inside Animusoft’s Kendall offices, and you’ll see drones everywhere — large ones, little ones, drones that inspect, drones that pick fruit, and a few just for fun. Some are half-built; 3D printers are working 24/7 to create new parts. You might think this is…

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