Tag: search ads

Why One Auto-Dealer Believes in the Power of Pre-Roll Ads – AdAge.com

By: | In: Advertising and Traffic | Last updated: May 13, 2015 0

Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet…

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Google Earnings Preview: Will Advertising Revenue Grow? – Forbes

By: | In: Advertising and Traffic | Last updated: April 23, 2015 0

Google is set to release its Q1 2015 earnings on Thursday, April 23rd. In Q4, the company reported that its revenues grew by over 15% year over year to $18.1 billion. However, the result failed to enthuse investors who were expecting far better growth in…

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